Giving Your Business Personality
Running a business from the comfort of your home is a very worthwhile endeavor. One that is filled with a myriad of rewards and some very unique challenges. And one of the most complex challenges you will face is how to effectively market your business. Yet it is also the most essential factor towards the success of your business.
We are here to help guide you through the steps in better marketing your home business. And the first step in that process is ensuring you have instilled your business with a wealth of personality. But what does this mean in regards to your business?
Home businesses often have to lean into the fact that they are small and independent. Appealing to the sense of community support within consumers to prosper. And this is becoming slightly easier as people are becoming more disillusioned with big corporations. But it does also mean you have more competition to deal with these days. So instilling your business with personality is about putting a lot of yourself into the marketing and aesthetic.
If you look at any home business that sells baked goods, for example, their websites and marketing will often reflect that fact. Using bright and vibrant colors, slogans that reflect the homemade nature of the products, and their social media pages will give a look into their homelife as well as giving behind the scenes looks at their business process.
Turn Your Home Into A Set
One thing you will want to do is turn your home into a set to a degree. This means making it look a bit more professional just for the sake of social media. If you have a garage then I highly recommend using that space for this purpose. The added advantage of being able to open your garage door to let in a lot of natural light is a big plus. And it has been said that people trust a home business that dedicates a large space like a garage to their business.
To that end I suggest consulting with a garage repair / refurbishment company to get everything repaired and looking good. Especially if you need repairs on your garage door. I often find it useful to mount recording equipment on the garage door. So it needs to be sturdy and functional. This is why I recommend using a specialist company as they cover all your garage door repair needs and will ensure you’re ready to record all your marketing content.
If you don’t have a garage then you can use another room within your home. It is wise to have a room that is solely dedicated towards your business if possible. Especially if you are making your own products like jewelry or clothing. If you are making your own products you will want to make the assembly line, so to speak, look as neat and organised as possible. Again this is for the sake of your marketing.
Social Media
Social media is the biggest tool at your disposal. Both for marketing and potentially for making sales. We shall focus on the marketing aspect. You want to ensure you have an active social media profile for your business on as many platforms as possible. TikTok, Instagram, and Facebook are the main three you need to be using. But the more the better.
Since you’re running your business from your home you will want to lean into this fact. As we said before you should highlight the working process through your content. Sharing pictures and videos of your working life. This is especially true if you’re making your own products.
But, at the end of the day, this is still a business. And you need to treat it as such. So make sure you are also using social media to highlight your products, sales, services, and anything else that will help secure a sale.
One of the main advantages to being an independent home business is that people will get to interact directly with you on social media. So you need to ensure that you dedicate some time towards customer interaction. A live Q and A session is always a great way to go about this. You should also make sure you respond to any individual queries and complaints as quickly as possible.