Url2Pin.it

Giving Your Business Personality

Running a business from the comfort of your home is a very worthwhile endeavor. One that is filled with a myriad of rewards and some very unique challenges. And one of the most complex challenges you will face is how to effectively market your business. Yet it is also the most essential factor towards the success of your business.

We are here to help guide you through the steps in better marketing your home business. And the first step in that process is ensuring you have instilled your business with a wealth of personality. But what does this mean in regards to your business?

Home businesses often have to lean into the fact that they are small and independent. Appealing to the sense of community support within consumers to prosper. And this is becoming slightly easier as people are becoming more disillusioned with big corporations. But it does also mean you have more competition to deal with these days. So instilling your business with personality is about putting a lot of yourself into the marketing and aesthetic.

If you look at any home business that sells baked goods, for example, their websites and marketing will often reflect that fact. Using bright and vibrant colors, slogans that reflect the homemade nature of the products, and their social media pages will give a look into their homelife as well as giving behind the scenes looks at their business process.

Turn Your Home Into A Set

One thing you will want to do is turn your home into a set to a degree. This means making it look a bit more professional just for the sake of social media. If you have a garage then I highly recommend using that space for this purpose. The added advantage of being able to open your garage door to let in a lot of natural light is a big plus. And it has been said that people trust a home business that dedicates a large space like a garage to their business.

To that end I suggest consulting with a garage repair / refurbishment company to get everything repaired and looking good. Especially if you need repairs on your garage door. I often find it useful to mount recording equipment on the garage door. So it needs to be sturdy and functional. This is why I recommend using a specialist company as they cover all your garage door repair needs and will ensure you’re ready to record all your marketing content.

If you don’t have a garage then you can use another room within your home. It is wise to have a room that is solely dedicated towards your business if possible. Especially if you are making your own products like jewelry or clothing. If you are making your own products you will want to make the assembly line, so to speak, look as neat and organised as possible. Again this is for the sake of your marketing.

Social Media

Social media is the biggest tool at your disposal. Both for marketing and potentially for making sales. We shall focus on the marketing aspect. You want to ensure you have an active social media profile for your business on as many platforms as possible. TikTok, Instagram, and Facebook are the main three you need to be using. But the more the better.

Since you’re running your business from your home you will want to lean into this fact. As we said before you should highlight the working process through your content. Sharing pictures and videos of your working life. This is especially true if you’re making your own products.

But, at the end of the day, this is still a business. And you need to treat it as such. So make sure you are also using social media to highlight your products, sales, services, and anything else that will help secure a sale.

One of the main advantages to being an independent home business is that people will get to interact directly with you on social media. So you need to ensure that you dedicate some time towards customer interaction. A live Q and A session is always a great way to go about this. You should also make sure you respond to any individual queries and complaints as quickly as possible.

Saving the world by conserving power has never been more important, as many of our large scale factories are said to use way more power than is necessary. It is time to make a change towards a cleaner energy supply for our country’s big corporations, with the recent developments in clean energy sources there really is no excuse to not help contribute to the humongous task of cleaning up our environment. Many factories run on a twenty four hour basis so they will be constantly using high amounts of power to keep everything running and help continue production, in these instances it would be a good idea to invest in some form of solar power technology.

Solar power is great as it will constantly generate high amounts of energy even on days when the sun isn’t out, depending on the specific amounts of power you use you may require more panels than others, but even by investing in a small amount of solar panels you will see your consumption levels decrease significantly. Many businesses choose to install more solar panels as their business grows so that they can keep to their limits in terms of affordability.

Sourcing and Installing Solar Panels

The first thing to do when you are considering investing in solar panels would be to research the best solar company near you, if you are a business who is buying in bulk amounts it is likely that there would be a deal available to help save you some money. Many companies also offer free installation if you purchase a certain amount of panels so make sure you enquire if a deal like this would be available to you.

Make sure you do plenty of research before going ahead with purchasing as this is a very important step in making your business as environmentally friendly as possible. It is important that you avoid rushing into this decision and that you research the necessary information before you get anything installed, this is a big change for your company which should not be taken lightly. In terms of how much this project is going to cost I would recommend searching for the best quote in your area. Typically exclusive Solar Leads Cost around at minimum $150 a piece, so it would be a smart idea to budget for a small amount of panels initially and you can always expand to more if you are able to afford extra panels in the future. It is always best to start with a small amount to test whether or not this method of generating power is a good fit for your business, before you invest in a large amount of solar panels.

Benefits of Using Solar Power

There are many benefits to using solar power with one of the most obvious being the fact that you are given the ability to naturally generate your own power, rather than being reliant on the power generated by using fossil fuels which are harmful to our environment, you can have peace of mind that your factories are running in an eco friendly manner. Another benefit of using so;lar power ois that it is one of the best ways to seriously reduce your energy consumption if you are not prepared t6o switch to running fully from solar, even on days where the sun isn’t shining the light is still being converted into energy. This means that for a significant period of time during every day you are generating eco friendly power, after a few years of running off of sol;ar energy you may even find that you are making more power than you need. In this case you will have the opportunity to sell excess amounts of power back to the national grid, this means that you are not only saving the planet by switching to solar but you can also make a nice profit.

Overall, there really is no question whether or not solar power is the way forward, it is one of the most effective means of generating power which doesn’t have a serious negative impact on our environment. If you have the opportunity and the funding to make the switch I would definitely consider doing so.

The United States Dollar is arguably the most powerful currency on the planet. And we aren’t just talking about its financial value. Sure, there are other currencies that are worth more on paper than USD. But socially and politically the USD is unrivaled. It is one of the currencies that the rest of the world stacks themselves up against. It is considered the global currency and is often the primary choice for international transactions.

But there is a new contender in the ring. A social currency that is only getting stronger every year. And that currency is followers. The ultimate marketing currency. With the advent of social media we have seen a dramatic shift in the marketing landscape. Suddenly it is possible to visibly measure the success of an individual or company without looking at their finances.

And the importance of this cannot be overstated. Followers are no longer just an indicator for social connections. They are a currency that can be used in a variety of ways. Below we will examine how this new currency is changing the world and how you can use it to your advantage in the marketing and business world.

The Value Of A Follower

There is a curious phenomenon caused by social media that could be called number blindness. If you put up a social media post and it only got 100 likes, you might say that post was unsuccessful. But if 100 people came up to you in person you would say that is a lot. Social media has created a disconnect between the true value of a follower because most pages now operate in the millions of followers.

The page with the most followers on Instagram is that of Cristiano Ronaldo with over 600 million. For scale that is more than the combined population of the United Kingdom and the United States combined. In theory Ronaldo could market a product to every single person in both nations. Something marketing professionals of the past could only ever dream of.

And the reality is even more staggering as those followers will be spaced out globally. Social media provides global reach almost instantaneously. Most currencies on the planet become useless the moment they leave their border. But the currency of followers is spoken by everyone.

Leveraging Followers

In the past companies would only offer sponsorship deals to people of great renown. Athletes, actors, politicians. People who were in the public eye. But that metric of success was measured on their exposure through traditional channels such as TV, movies, newspapers. These days most companies offer sponsorship deals based on follower count.

Suddenly normal people can leverage lucrative sponsorship deals and launch successful careers without a single dollar being spent. Because having a million followers is worth more to a company than anything else about you. In essence an influencer spends their follower count to bring in money. This is why more people are starting to buy Instagram followers when they first start out. It equates to a direct currency conversion. And, in the long run, those followers will be worth a lot more than the money spent on them.

A lot of people also leverage their followers in real time to get products or services. Working on a barter system of sorts. Someone with a high follower count might get a free meal at a high-end restaurant in return for a social media posting about the meal. The cost to the restaurant financially is recouped in the form of the exposure. And that exposure’s value is directly tied into the follower count.

The Net Worth Of Followers

Follower counts are akin to the Net Worth of an influencer. In the same way that it might be huge news that a company’s stock has plummeted, an influencer losing 10 million followers will also be a story worth talking about. Because that is a lot of lost marketing and social value.

The value of follower counts is so powerful that there are numerous sites dedicated to the tracking of real time follower data for major influencers, political figures, and celebrities. In a similar style to how we monitor prices on the stock exchange. Companies value this data as it can tell them if one of their brand partners is suddenly falling out of favor. Allowing them to find new partners or distance themselves from the old one if needed.

Digital marketing is a necessity for brands looking to experience growth. While traditional marketing is still effective, digital marketing has exceeded many expectations. You can reach thousands of people within and outside your jurisdiction with a single post. Read on to find out how to effectively market your business digitally.

6 Tips for Digital Marketing Beginners

If you want to grow your business through digital marketing, here is how to go about it, in no particular order:

1) Have a business website

Most people these days prefer to shop online, hence, the need for a working website. The first step involved in digital marketing is having a business website. Potential customers can easily contact you through your website when they see your ads online.

2) Build a strong online presence (social media marketing)

Social media marketing is the fastest and easiest way to reach your target audience. Platforms like Facebook, Linkedin, Instagram, X, etc. All you need to do is create a business account and post content that will appeal to your target audience. Consistency is key to building a strong social media presence. Ensure that you post regularly, interact with your customers, and most importantly, post appealing content.

3) Learn all you can about digital marketing

Before you market your brand digitally, you need to know what digital marketing is and how it works. Digital marketing is easy only if you know what you are doing. There are different online courses on digital marketing you can learn from. You can watch videos on YouTube or do some research on search engines. Any learning method you choose is fine. The goal is to acquire as much knowledge as possible on digital marketing. Ensure that you centre your knowledge on the products and services you offer. For example, if you are in real estate, you can go for marketing courses about it. If you prefer learning through online research, you can make the process more specific. For example, rather than searching for how to market your real estate business, you can search for how to sell self storage business.

4) Know your target audience

You need to know your target audience to achieve a productive marketing result. Marketing without knowing who exactly to market to and how to reach out to them is like travelling without directions. Knowing your target audience makes the digital marketing process easier. This way, you can know where to market your brand and how to appeal to your target audience.

5) SEO (Search Engine Optimization)

A business website will generate less traffic if it does not rank high in search engine results. This is where SEO comes in. You need to search for keywords and phrases used by potential customers to search for the products or services you offer. You need to insert these phrases or keywords into the content you post on your website to enable your target audience to find you easily.

6) Work with the 5Ps of marketing

The 5Ps of marketing apply to both digital and traditional marketing. They are important factors that can determine the outcome of growing your business.

1. Product: The type of product or service you offer determines the type of marketing strategy to use. You first need to consider the type of product that appeals to consumers and work toward achieving it.
2. Price: The price of your product plays a key role in marketing. Most businesses use the prices of their goods as a marketing strategy, especially in markets where competition exists. Know when to increase and reduce the price of your product.
3. Promotion: There are different ways to promote your brand/business digitally. You can run paid ads on Google or social media platforms, or you can employ the services of influencers.
4. Place: Digital marketing implies that every marketing activity will be done digitally. You can market your brand through social media, emails, websites, blogs, etc.
5. People: It is important to know your target audience before marketing your brand. Identify your potential customers and find out what appeals to them.

Conclusion

Marketing is a measure used to garner customers for your business and sell your products. The growth of a business is dependent on its marketing outcomes. With digital marketing, you can reach many potential customers and experience huge sales in your business.

When it comes to looking after your business it is important that you put the necessary precautions in place to ensure its progression long after you are gone. For those of you that are business owners, it can be difficult to know how to get started with this especially when you are forced to consider that someone else will be in charge of looking after the entire company without your oversight. When you have put so much work into building a business you should believe in the fact that it can continue developing when you are no longer here. There are many ways that you can prepare your company for the future and having a will to make your wishes clear is a great way to do this.

If you do not already have a will in place for your business wishes for the future then I would highly recommend that you start thinking about organizing what you would like to happen with the way that things are run. Having a will in place is the perfect way that you can have peace of mind that the business will retain its success.

Putting your will together is easy to do and if you have an idea of who you would like to leave control of the business to, it is just a case of finalizing your decision with an official document. The harsh reality is that you never know when your time is up so it is better to be safe than sorry especially when it comes to protecting the future of your company.

Why is a Will Important?

It is extremely important that you get a will in place as soon as you can in order to avoid confusion when it comes to who you wish to take your place as a business owner. I would recommend leaving the company in the control of somebody that you trust and can do the job to a high standard. It is no small task so you need to be very sure that the person you wish to leave the company with is up to the job. This can be determined by speaking to the potential candidates beforehand to see how they respond to the idea of such responsibility, this will help you to make a better-informed decision around your will.

Another reason why having a will is important is that should the decision be made by someone else it is not down to you to decide the fate of your business, as a business owner I feel that this is a responsibility that should be left to someone who knows the company and the stresses it can cause which is where having a will comes in.

Making Sure Your Will is The Right Decision

Now that you know how important a will can be for your business’s future you should start thinking about how you are going to split all of the elements within your company. This is not something to be taken lightly and it is very important that you spend plenty of time considering all of the relevant factors within the decisions you have to make. If you are in need of professional guidance then speak to your legal team for advice on making sensible choices within your will, nothing is set in stone with your will and you can make changes if you feel it is necessary.

If you don’t have your legal team on hand you can find helpful advice for putting together a quality will online. Resources are available that provide each and every aspect of a company, all you need to do is fill in the necessary forms and you could be completed in just a few minutes. These are great starters for people who do not already have a will as they can be used to vet a basic idea of what needs to be included, with plenty of time to make alterations as you are given more information to factor in.

Legal Factors

A very important part of your will is ensuring that all of the necessary legal factors have been sorted along with the contents of your will, this includes getting a grant of probate so that when the time comes for your will to be read by your loved ones and business team they can be sure that it is valid. This will help to reduce the risk of any disagreement and show that the will is genuine in providing your wishes. Making sure you get this kind of certification is very important so when you finally finish the content of your will this should be your next step.

Securing The Future Success of Your Company

One of the biggest reasons why a will is so important for business owners would have to be the fact that it allows you to have a say in future decisions and the future development of your company. When you have started something from the ground up it makes sense that you would have an interest in the shape it forms when you are no longer here. By putting together a will you could also include elements of the business that you think need to be developed and some of the future directions your company could go in. I feel that when you give so much responsibility away to someone the advice would be very much appreciated.

Marketing is a vital component of any business. Without marketing, it’s difficult to get your message out to potential customers.

In the digital age, marketing has become even more important as businesses have become more and more competitive.

Let’s take a deeper look on what kind of marketing strategies will work best for you, as well as some resources that can help you get started.

How To Find Your Unique Competitive Advantage

As an entrepreneur, improving your business tops your priorities. One way to do this is to find your unique competitive advantage. Here are some tips on how to find your unique competitive advantage:

1. Know your target market

To find your unique competitive advantage you need first to establish your target market. Who are you trying to reach with your product or service and what their needs and wants are?

Once you know your target market, you can start to narrow down what makes you different from the competition.

2. Research the competition

After establishing your target market, it’s time to research the competition. Check out their websites and marketing materials.

How are they positioning themselves in the marketplace? And this research will help you fine-tune your own marketing message and give you ideas about how to differentiate yourself from the competition.

3. Identify your strengths

The third and vital step is identifying your strength. What do you do better than anyone else? Maybe you have a better product or you provide superior service, or probably you have a convenient location. Whatever it is, make sure it’s something that sets you apart from the competition and that your target market will

How To Improve Your Online Presence

There are a number of ways to improve your online presence such as:

1. Use of social media

Social media is a great way to connect with potential and current customers. Make sure you have a strong social media presence on platforms like Twitter, Facebook, and LinkedIn.

2. Create helpful content

Another way of attracting attention to your business online is to create helpful content that solves problems or answers questions your target audience may have. This could be in the form of blog posts, infographics, eBooks, or even you buy YouTube views to increase your viewership.

3. Optimize your website for search engines

Make sure your website is optimized for search engines so that potential customers can easily find you when they search for keywords related to your business.

4. Build backlinks

Backlinks are links from other websites to yours. They help improve your website’s ranking in search engine results pages (SERPs), and can also drive traffic to your site.

Marketing For Small Businesses

As a small business owner, you wear many hats. You’re the CEO, the CFO, and the head of HR. You’re also responsible for marketing your business successfully.

With so much on your plate, it’s easy to let marketing fall by the wayside. But if you want your business to succeed, you need to make marketing a priority.

The good news is that there are plenty of marketing strategies that are perfect for small businesses.

1. Content marketing

One of the best ways to market your small business is through content marketing. This involves creating blog posts, articles, infographics, and other types of content that provide value to your target audience. Videos are also a great way to present your business and services. These days you have a lot of online tools that can help you edit, flip the video, resize it, and do much more to make the best out of your video content.
Not only will this help you attract new leads, but it will also help you build trust and credibility with your audience. Over time, this can lead to more sales and conversions.

2. Social media marketing

Another great way to market your small business is through social media marketing. This involves creating social media profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Then, you can share your content with your followers and engage with them on a regular basis.

Marketing Strategies For Local Businesses

There are a number of marketing strategies that local businesses can use to reach their target markets and boost sales. Here are some ideas to get you started:

Develop a strong online presence.

Make sure your website is optimized for search engine ranking and that you have a strong social media presence. This will help you reach more potential customers online.

Use traditional marketing methods.

Don’t forget about the power of face-to-face marketing, print advertising, and other offline methods. These can be highly effective for reaching local customers.

Get involved in your community.

Sponsoring local events or getting involved in local charities and organizations is a great way to get your business name out there and build goodwill in the community.

Conclusion

No matter what business you’re in, marketing is essential to your success. Without a solid marketing strategy, it will be very difficult to reach your target audience and achieve your business goals.

Luckily, there are many different ways to market your business successfully. The key is to find the right mix of strategies that work for you and your budget. By understanding the ins and outs of marketing, you can set your business up for success.