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Marketing Currency: Why Followers Are The New Dollar

Marketing Currency: Why Followers Are The New Dollar

The United States Dollar is arguably the most powerful currency on the planet. And we aren’t just talking about its financial value. Sure, there are other currencies that are worth more on paper than USD. But socially and politically the USD is unrivaled. It is one of the currencies that the rest of the world stacks themselves up against. It is considered the global currency and is often the primary choice for international transactions.

But there is a new contender in the ring. A social currency that is only getting stronger every year. And that currency is followers. The ultimate marketing currency. With the advent of social media we have seen a dramatic shift in the marketing landscape. Suddenly it is possible to visibly measure the success of an individual or company without looking at their finances.

And the importance of this cannot be overstated. Followers are no longer just an indicator for social connections. They are a currency that can be used in a variety of ways. Below we will examine how this new currency is changing the world and how you can use it to your advantage in the marketing and business world.

The Value Of A Follower

There is a curious phenomenon caused by social media that could be called number blindness. If you put up a social media post and it only got 100 likes, you might say that post was unsuccessful. But if 100 people came up to you in person you would say that is a lot. Social media has created a disconnect between the true value of a follower because most pages now operate in the millions of followers.

The page with the most followers on Instagram is that of Cristiano Ronaldo with over 600 million. For scale that is more than the combined population of the United Kingdom and the United States combined. In theory Ronaldo could market a product to every single person in both nations. Something marketing professionals of the past could only ever dream of.

And the reality is even more staggering as those followers will be spaced out globally. Social media provides global reach almost instantaneously. Most currencies on the planet become useless the moment they leave their border. But the currency of followers is spoken by everyone.

Leveraging Followers

In the past companies would only offer sponsorship deals to people of great renown. Athletes, actors, politicians. People who were in the public eye. But that metric of success was measured on their exposure through traditional channels such as TV, movies, newspapers. These days most companies offer sponsorship deals based on follower count.

Suddenly normal people can leverage lucrative sponsorship deals and launch successful careers without a single dollar being spent. Because having a million followers is worth more to a company than anything else about you. In essence an influencer spends their follower count to bring in money. This is why more people are starting to buy Instagram followers when they first start out. It equates to a direct currency conversion. And, in the long run, those followers will be worth a lot more than the money spent on them.

A lot of people also leverage their followers in real time to get products or services. Working on a barter system of sorts. Someone with a high follower count might get a free meal at a high-end restaurant in return for a social media posting about the meal. The cost to the restaurant financially is recouped in the form of the exposure. And that exposure’s value is directly tied into the follower count.

The Net Worth Of Followers

Follower counts are akin to the Net Worth of an influencer. In the same way that it might be huge news that a company’s stock has plummeted, an influencer losing 10 million followers will also be a story worth talking about. Because that is a lot of lost marketing and social value.

The value of follower counts is so powerful that there are numerous sites dedicated to the tracking of real time follower data for major influencers, political figures, and celebrities. In a similar style to how we monitor prices on the stock exchange. Companies value this data as it can tell them if one of their brand partners is suddenly falling out of favor. Allowing them to find new partners or distance themselves from the old one if needed.

First Time Buyer: Should You Get a Mortgage?

First Time Buyer Should You Get a Mortgage

First Time Buyer Should You Get a Mortgage

The prospect of buying your first home is a daunting one. There is so much to consider. Moving logistics. Bills and maintenance. Decoration, bin dates, plumbing, and electrical installations. Not to mention wi-fi, TV, and other luxury technologies you might want to install.

But all of that is superficial to the biggest, and most pressing issue. Finance. How are you going to afford your first home? The property market saw a massive crash some years ago and it has never fully recovered. Gone are the days of getting a home for a few thousand dollars. Now, owning a home seems like a far-off dream to so many people.

And it is at this point you are faced with the daunting prospect of getting a Mortgage. But what exactly is a mortgage? How do they work? And should you get one? Allow us to dive into these questions and help you make this decision.


What Is It?

To put it simply a Mortgage is a loan designed specifically for you to buy a property. The main difference is you never get the money, rather the bank directly pays the real estate agency for the property. To that end, the house you live in is yours, but very technically it belongs to the bank.

This is a very important distinction to be aware of. This is the loophole that allows a bank to foreclose and repossess your possession if you continually fail to make mortgage repayments. Banks make money off loans and mortgages, and if you aren’t paying them, they will make back their money off your stuff.

Don’t panic though. Mortgage repayments are a lot nicer than typical loan repayments. For one, the bank never sets a time frame for you to fully pay it. In theory, you could spend the rest of your life paying off your mortgage as it accumulates interest continually. The bank wants you to pay it slowly, so they get more of you in the long run.

But this means they are willing to work with you to create a repayment plan that fits your budget.


Mortgage Brokers

This might not seem important but is it vital you find out what mortgage brokers actually do so you can better understand their tricks and techniques. You don’t want to sign yourself up for a mortgage scheme that will cripple you financially.

Mortgage brokers are the middlemen. They are as many salespeople as they are bankers. They want to sell you the best package they can, to make the most money out of you. So, make sure you are well equipped with some negotiation tricks and keep a clear, focused head when you go to negotiate.

Mortgage brokers will sweet talk you. They will try convincing you that owning a home is the best thing on the planet. Much like a real estate agent, they are master convincers.


Should you get one?

This is the big question. Should you get a mortgage?

This question might seem simple. If you want a house and can’t afford to buy it outright, then, of course, you will want a mortgage. But the question goes deeper than that. Should you even be buying a home?

There are a number of factors to consider. The main one being income. Are you earning enough and consistently to afford mortgage repayments? Keep in mind this is on top of all your other expenditures. Unlike renting an apartment, no bills are included in your mortgage. It is still your responsibility to fund everything. So if you aren’t going to earn enough in the long run, maybe you should consider renting.

Secondly, you need to look at the housing market. You might not think you will ever sell your home, but things change. The area could change and you might not want to stay. The house could encounter issues or an accident could leave you with bad memories of the house.

But with the current state of the housing market, you might find yourself unable to sell. Or, if you can, you might make a loss on your original investment of the property. This can be devastating.

So you will need to do a lot of research. You will want to know how popular units similar to your home are. This will help you better know what homes are worth investing in. You will also need to know how well properties sell in the area you are considering moving to. In real estate, location is everything. So an unpopular area will, of course, put off potential buyers and make it more difficult to shift the property.

Overall, buying your first home is an exciting experience. But it is a huge commitment and one that can’t be undone easily. So take your time to consider if this is the right step for you.

Why Having a Will is Essential for a Business Owner

Why Having a Will is Essential for a Business Owner

Why Having a Will is Essential for a Business Owner

When it comes to looking after your business it is important that you put the necessary precautions in place to ensure its progression long after you are gone. For those of you that are business owners, it can be difficult to know how to get started with this especially when you are forced to consider that someone else will be in charge of looking after the entire company without your oversight. When you have put so much work into building a business you should believe in the fact that it can continue developing when you are no longer here. There are many ways that you can prepare your company for the future and having a will to make your wishes clear is a great way to do this.

If you do not already have a will in place for your business wishes for the future then I would highly recommend that you start thinking about organizing what you would like to happen with the way that things are run. Having a will in place is the perfect way that you can have peace of mind that the business will retain its success.

Putting your will together is easy to do and if you have an idea of who you would like to leave control of the business to, it is just a case of finalizing your decision with an official document. The harsh reality is that you never know when your time is up so it is better to be safe than sorry especially when it comes to protecting the future of your company.

Why is a Will Important?

It is extremely important that you get a will in place as soon as you can in order to avoid confusion when it comes to who you wish to take your place as a business owner. I would recommend leaving the company in the control of somebody that you trust and can do the job to a high standard. It is no small task so you need to be very sure that the person you wish to leave the company with is up to the job. This can be determined by speaking to the potential candidates beforehand to see how they respond to the idea of such responsibility, this will help you to make a better-informed decision around your will.

Another reason why having a will is important is that should the decision be made by someone else it is not down to you to decide the fate of your business, as a business owner I feel that this is a responsibility that should be left to someone who knows the company and the stresses it can cause which is where having a will comes in.

Making Sure Your Will is The Right Decision

Now that you know how important a will can be for your business’s future you should start thinking about how you are going to split all of the elements within your company. This is not something to be taken lightly and it is very important that you spend plenty of time considering all of the relevant factors within the decisions you have to make. If you are in need of professional guidance then speak to your legal team for advice on making sensible choices within your will, nothing is set in stone with your will and you can make changes if you feel it is necessary.

If you don’t have your legal team on hand you can find helpful advice for putting together a quality will online. Resources are available that provide each and every aspect of a company, all you need to do is fill in the necessary forms and you could be completed in just a few minutes. These are great starters for people who do not already have a will as they can be used to vet a basic idea of what needs to be included, with plenty of time to make alterations as you are given more information to factor in.

Legal Factors

A very important part of your will is ensuring that all of the necessary legal factors have been sorted along with the contents of your will, this includes getting a grant of probate so that when the time comes for your will to be read by your loved ones and business team they can be sure that it is valid. This will help to reduce the risk of any disagreement and show that the will is genuine in providing your wishes. Making sure you get this kind of certification is very important so when you finally finish the content of your will this should be your next step.

Securing The Future Success of Your Company

One of the biggest reasons why a will is so important for business owners would have to be the fact that it allows you to have a say in future decisions and the future development of your company. When you have started something from the ground up it makes sense that you would have an interest in the shape it forms when you are no longer here. By putting together a will you could also include elements of the business that you think need to be developed and some of the future directions your company could go in. I feel that when you give so much responsibility away to someone the advice would be very much appreciated.

Ranking the Best Mobile Phones for Gaming in 2021

Ranking the Best Mobile Phones for Gaming in 2021

When it comes to finding a mobile phone that has the processing capabilities to deal with high-quality gaming it is important to look at the phone specifications before you make a purchase, as this will help avoid buying a model that cannot keep up with your needs. Mobile gaming has come a long way with many games available that are similar in quality and length to some of the games you will find for consoles or computers. This is why it is so important that you find a mobile phone capable of processing and storing all of the required data for smooth and sharp gameplay.

For those of you that are in the market for a new phone and if you already know you will be using said phone for gaming, I would recommend that you conduct plenty of research and comparisons between models to ensure you find the best deal and phone for your budget. You should research before you visit the store to make sure you have all of the required knowledge to make the best decision rather than trusting a sales rep in the store. This list will look at some of the most popular models that are able to process high speeds, combating that of the most powerful processors found in computers and other larger technology pieces.

Moto Edge

The first phone on this list that is definitely suitable for high-quality gaming would be the latest Motorola edge model. This phone is not only fully equipped with everything that you need for day-to-day use but it is also fitted with a powerful processor that can deal with demanding gameplay and graphics. With a large screen that produces sharp and bright colors, you should be able to see everything you need for that extra immersive gameplay experience to keep you entertained for hours.

Sony Xperia 5

The next phone on this list would have to be the Sony Xperia 5, this latest release from Sony is capable of all of your media requirements including a large speaker and screen for added effect and boosted gameplay results. The Sony Xperia is installed with software capable of processing extra downloadable content for your games including any cheats you may find on veteran cheats. This popular website provides cheat codes for many games to help you progress past the boring parts as fast as possible, veteran cheats even has hacks for the pubg mobile version so if you think you will use this feature consider the Sony Xperia 5.

Apple iPhone 12

Apple is considered by many to be one of the biggest worldwide tech companies, so it should come as no surprise that their latest iPhone 12 model was worthy of a position on this list. The iPhone 12 comes fully equipped with enough processing power to manage games and multiple background activities without affecting the phone’s overall performance quality. Within a graphics card to match, you shouldn’t be let down by the high definition picture quality which is provided with this model.

Samsung Galaxy S21 Plus

The final phone that you should definitely consider purchasing if you are a big mobile gamer would be the Samsung Galaxy S21 Plus, this phone combines everything that is great about the Samsung phones with it all being featured in a single device. The plus model comes with a larger screen and slight processor boost to ensure that your gameplay and other media viewing all run as smoothly as possible without significant bugs or running issues getting in your way while you are trying to play a game.

The Ins and Outs of Marketing Your Business Successfully

The Ins and Outs of Marketing Your Business Successfully

Marketing is a vital component of any business. Without marketing, it’s difficult to get your message out to potential customers.

In the digital age, marketing has become even more important as businesses have become more and more competitive.

Let’s take a deeper look on what kind of marketing strategies will work best for you, as well as some resources that can help you get started.

How To Find Your Unique Competitive Advantage

As an entrepreneur, improving your business tops your priorities. One way to do this is to find your unique competitive advantage. Here are some tips on how to find your unique competitive advantage:

1. Know your target market

To find your unique competitive advantage you need first to establish your target market. Who are you trying to reach with your product or service and what their needs and wants are?

Once you know your target market, you can start to narrow down what makes you different from the competition.

2. Research the competition

After establishing your target market, it’s time to research the competition. Check out their websites and marketing materials.

How are they positioning themselves in the marketplace? And this research will help you fine-tune your own marketing message and give you ideas about how to differentiate yourself from the competition.

3. Identify your strengths

The third and vital step is identifying your strength. What do you do better than anyone else? Maybe you have a better product or you provide superior service, or probably you have a convenient location. Whatever it is, make sure it’s something that sets you apart from the competition and that your target market will

How To Improve Your Online Presence

There are a number of ways to improve your online presence such as:

1. Use of social media

Social media is a great way to connect with potential and current customers. Make sure you have a strong social media presence on platforms like Twitter, Facebook, and LinkedIn.

2. Create helpful content

Another way of attracting attention to your business online is to create helpful content that solves problems or answers questions your target audience may have. This could be in the form of blog posts, infographics, eBooks, or even you buy YouTube views to increase your viewership.

3. Optimize your website for search engines

Make sure your website is optimized for search engines so that potential customers can easily find you when they search for keywords related to your business.

4. Build backlinks

Backlinks are links from other websites to yours. They help improve your website’s ranking in search engine results pages (SERPs), and can also drive traffic to your site.

Marketing For Small Businesses

As a small business owner, you wear many hats. You’re the CEO, the CFO, and the head of HR. You’re also responsible for marketing your business successfully.

With so much on your plate, it’s easy to let marketing fall by the wayside. But if you want your business to succeed, you need to make marketing a priority.

The good news is that there are plenty of marketing strategies that are perfect for small businesses.

1. Content marketing

One of the best ways to market your small business is through content marketing. This involves creating blog posts, articles, infographics, and other types of content that provide value to your target audience. Videos are also a great way to present your business and services. These days you have a lot of online tools that can help you edit, flip the video, resize it, and do much more to make the best out of your video content.
Not only will this help you attract new leads, but it will also help you build trust and credibility with your audience. Over time, this can lead to more sales and conversions.

2. Social media marketing

Another great way to market your small business is through social media marketing. This involves creating social media profiles on platforms like Facebook, Twitter, LinkedIn, and Instagram. Then, you can share your content with your followers and engage with them on a regular basis.

Marketing Strategies For Local Businesses

There are a number of marketing strategies that local businesses can use to reach their target markets and boost sales. Here are some ideas to get you started:

Develop a strong online presence.

Make sure your website is optimized for search engine ranking and that you have a strong social media presence. This will help you reach more potential customers online.

Use traditional marketing methods.

Don’t forget about the power of face-to-face marketing, print advertising, and other offline methods. These can be highly effective for reaching local customers.

Get involved in your community.

Sponsoring local events or getting involved in local charities and organizations is a great way to get your business name out there and build goodwill in the community.


No matter what business you’re in, marketing is essential to your success. Without a solid marketing strategy, it will be very difficult to reach your target audience and achieve your business goals.

Luckily, there are many different ways to market your business successfully. The key is to find the right mix of strategies that work for you and your budget. By understanding the ins and outs of marketing, you can set your business up for success.

Unique Ways People Market Their Businesses

Unique Ways People Market Their Businesses

When it comes to business, one of the most important things that you have to do is market your business. Your business will not be a success unless you have customers and you just can’t find customers without the help of marketing.

Marketing is incredibly important and there are some typical marketing techniques that a lot of businesses use to get their name out there. For example, most businesses make social media accounts or they will put out ads in the local area to try and lure people in. These marketing techniques are very effective, but something that you have to consider is that there are a lot of businesses opening every day and you have to try and compete against them with your marketing strategies.

If you have somewhat of a quirky business, then you may feel as though typical marketing techniques do not match your business and you are looking for a way that suits you. Luckily, there have been some pretty unique ways that businesses have managed to market their business in a way that reflects the overall vibe of their business. If you are looking for some inspiration, here is a look at just some of the unique ways that people market their business.

Customer Raffle

A very unique way that some people have managed to market their business is by offering the incentive of a customer raffle. Many people have advertised that the first 100 people to buy a product for their site will be entered into a raffle and from this raffle they will be entered into a raffle where they can potentially win a large quantity of a certain product or even a limited edition product. This will persuade people that have been putting off purchasing products from you to buy quickly.

Make a Blog

This is a bit of a throwback marketing technique that has very recently made a comeback. People miss the charm of 2000s marketing and to cater to this, a lot of businesses have made their own personal blogs owned by the owner of the business to share updates about the company and to engage with fans. Sometimes people enjoy it when businesses add a personal touch to their marketing strategy and there is nothing more personal than a personal blog for you to contact your customers from.


We live in the internet age and a big part of the internet is memes. If you want to appeal to people and have your business shared more frequently, you should definitely consider making memes that relate to your business. If you think about it, if you were to post an update about your products on your social media page, the only people that will share it are the people you know and want to support you. However, if you were to share a meme, people that thought it was funny would be more willing to share it on their own page and this could bring more people to your business social media page.

Live Stream

A lot of businesses have now started to stream regularly on their social media page. This is a great way for you to bring more people to your page and it is also a great way for you to get rid of some products. What a lot of people do is do a live auction using the live pages on their business. If you set reminders for this, people will eagerly anticipate your life and they will rush to join it so that they can bag themselves a bargain. Not only can you sell on these live streams, but you can also demonstrate how to use the product.For example, say you were selling an outdoor cover for your Jeep, not everyone knows how to put these over their cars and so you will be increasing your potential sales by showing people how to do it.

Create Challenges

If you sell a product and you are looking for a fun way to increase the popularity of said product, something that you can do is make a challenge surrounding the product. For example, if you are selling a shirt, you could make an internet challenge where people have to see who can style the shirt better. You can determine who wins based on the likes that people get and the winner could win a number of the products that you sell. This is a great way to bring people to your business and it will also get your name out there.

Why Outsourcing Your Marketing Could Make Your Business More Successful

Why Outsourcing Your Marketing Could Make Your Business More Successful

Marketing is essential for the growth and well-being of businesses. However, many businesses fail at some point because they begin to fail to do proper marketing. Outsourcing marketing has become a common norm and has made many businesses flourish.

The challenge comes when you have to find the people with marketing expertise to do your work. Many people opt to hire an e-commerce SEO agency to do the marketing. Today we will learn the importance of outsourcing work to make your business more successful.

Why outsourcing your marketing could make your business more successful?

Various benefits come along with outsourcing marketing. Some of the best ones are as follows.

Professionally done marketing

Professional marketing is one of the best benefits that your business will get and its growth. The reason behind the success of professionally done marketing is that the persons involved are those who have specialized in that.

They set targets for your business, lay down strategies, and then work towards hitting the targets. You can be sure that the outcome with boost your business significantly. They also have the tactics to bring customers to your business.

Saves on time

Imagine having people who waste time during marketing and still miss out on the target. Outsourcing marketing is good because it will give time for getting products and services in place.

Your work is to ensure that there is adequate stock for the persons who are coming to buy your products. It will also be easy to assign various responsibilities to your staff.

Saves on resources

You no longer need to waste too many resources and time trying to learn the aspects of marketing. Outsourcing marketing gives you a chance to do what you specialize in. You will do the management work and then ensure that all resources are in the right place.

Saves on cost

Outsourcing marketing saves on cost. You would use the expense to train marketers and ensure that they reach your target audience. You will have all these facilitation costs lowered as the marketing agencies request a specific amount to do the work.

One thing that most businesses do not know is that it is cheaper to outsource marketing. They are likely to charge lower than what you will spend on marketing.

Positive outcome for returns

The returns after outsourcing marketing are usually very positive. These marketing firms use various technologies to reach out to customers. You will find your work advertised on various digital platforms such as social media.

You will also get many clients who want your products or services. The reason is that you will have your presence over a wide area. The major focus is on your business’s good side, hence becoming the option for everyone who thinks of getting what you offer.

Expansion of the business

Another thing that happens when you outsource marketing is that the coverage of your business grows. You are likely to open branches to meet the demands of your customers. Such marketers do not limit themselves as they want to reach a wider market.

It will be your duty to ensure that your business can meet the demands. Therefore, the only option for you is to upscale.

Efficiency of the strategies

You may have tried to do marketing yourself and found that you are ineffective, hence low efficiency. When you get professional marketers, they will deliver. These do marketing only and ensure that they do their work the best way they can.

Professional marketers know and understand that they also get customers when they do their best. They will ensure that, by all means, they deliver their best. The work of your business will be to look into what needs to work on better.

Return on Investment

The purpose of marketing is to get returns on what the business invests. When many customers get your services or products, you will probably get the returns.

Upscaling becomes essential when customers and many people desire to become your customers. You will get the urge to keep on investing in having a wide business.


There is always something to benefit from partnering with other businesses. When you work with marketing agencies, they also help you improve your business to meet their standards. They also don’t want to market your business and fail to deliver.

They will come on board to see what you do and how best you do it. A good marketer will look at your production and your potential and help you to stretch out to have more impact. If you have missing things in your business, they will ensure that you have them in place.

Build of professional network

A professional network is essential for any business that desires to grow. You need to link up with other well-doing businesses to stand out. Marketers are very connected persons and will ensure that you become part of their circle.

Professional networks help you to get new ideas. You also get to learn what other businesses do to get many customers. Sustaining your business becomes easy as there are people you can consult when you have challenges.

No more burnout

Hurray! There is no more burnout to produce products and services and then toil to get them to the market. Outsourcing marketing helps you to get ready customers.


You should adopt outsourcing marketing if you want your business to succeed. You will get many customers without having to toil much. It is an effective way to have a wide customer base.