When it comes to business, one of the most important things that you have to do is market your business. Your business will not be a success unless you have customers and you just can’t find customers without the help of marketing.
Marketing is incredibly important and there are some typical marketing techniques that a lot of businesses use to get their name out there. For example, most businesses make social media accounts or they will put out ads in the local area to try and lure people in. These marketing techniques are very effective, but something that you have to consider is that there are a lot of businesses opening every day and you have to try and compete against them with your marketing strategies.
If you have somewhat of a quirky business, then you may feel as though typical marketing techniques do not match your business and you are looking for a way that suits you. Luckily, there have been some pretty unique ways that businesses have managed to market their business in a way that reflects the overall vibe of their business. If you are looking for some inspiration, here is a look at just some of the unique ways that people market their business.
Customer Raffle
A very unique way that some people have managed to market their business is by offering the incentive of a customer raffle. Many people have advertised that the first 100 people to buy a product for their site will be entered into a raffle and from this raffle they will be entered into a raffle where they can potentially win a large quantity of a certain product or even a limited edition product. This will persuade people that have been putting off purchasing products from you to buy quickly.
Make a Blog
This is a bit of a throwback marketing technique that has very recently made a comeback. People miss the charm of 2000s marketing and to cater to this, a lot of businesses have made their own personal blogs owned by the owner of the business to share updates about the company and to engage with fans. Sometimes people enjoy it when businesses add a personal touch to their marketing strategy and there is nothing more personal than a personal blog for you to contact your customers from.
Memes
We live in the internet age and a big part of the internet is memes. If you want to appeal to people and have your business shared more frequently, you should definitely consider making memes that relate to your business. If you think about it, if you were to post an update about your products on your social media page, the only people that will share it are the people you know and want to support you. However, if you were to share a meme, people that thought it was funny would be more willing to share it on their own page and this could bring more people to your business social media page.
Live Stream
A lot of businesses have now started to stream regularly on their social media page. This is a great way for you to bring more people to your page and it is also a great way for you to get rid of some products. What a lot of people do is do a live auction using the live pages on their business. If you set reminders for this, people will eagerly anticipate your life and they will rush to join it so that they can bag themselves a bargain. Not only can you sell on these live streams, but you can also demonstrate how to use the product.For example, say you were selling an outdoor cover for your Jeep, not everyone knows how to put these over their cars and so you will be increasing your potential sales by showing people how to do it.
Create Challenges
If you sell a product and you are looking for a fun way to increase the popularity of said product, something that you can do is make a challenge surrounding the product. For example, if you are selling a shirt, you could make an internet challenge where people have to see who can style the shirt better. You can determine who wins based on the likes that people get and the winner could win a number of the products that you sell. This is a great way to bring people to your business and it will also get your name out there.